Ange Postecoglou recognises Celtic 'new beginning' but warns the ultimate expectation will never change

dailyrecord.co.uk:

Ange Postecoglou insists a Premier Sports Cup final success for Celtic will signal a new beginning for the club and help banish the failings of last season.

The Hoops boss will attempt to land his first trophy since arriving at Parkhead this summer when they face Hibs at Hampden on Sunday afternoon and he aims to create a culture where defeat is not an option.

Postecoglou admits the disaster of the previous barren campaign under Neil Lennon which saw Rangers reclaim the title and deny his club a historic ten-in-a-row still lingers as he looks to make his Celtic side serial winners.

He said: “I’ve said all along we are going to try and be as successful as we possibly can this year because that is what this club demands, particularly after