An exuberant, boozy Brits showed the Grammys how awards shows should be done
msn.comGrammys were being pushed back from January until April was met by a deafening chorus of indifference. Last year, the Grammy’s TV audience more than halved, dropping from 18.
7 million in 2020 to just 8. 8 million, making it the least-watched Grammy broadcast of all time. If they’re looking for some inspiration as to how to revamp the show this year, there are plenty of cues they could take from last night’s exuberant, boozy and celebratory Brit Awards.
Host Mo Gilligan, who took over from long-running MC Jack Whitehall, set the mood by ditching the quippy tone of previous years in favour of a relaxed style, which made the biggest night in British music feel like a fun and boozy night out.
Arguably that’s something the Brits (and the Brits who attend them) have always done better than their American counterparts.
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