Paramount will continue to experiment with a theatrical day-and-date release model during the pandemic with eOne’s Clifford the Big Red Dog, a live-action CGI hybrid take of the 1963 Scholastic children’s book classic which hit theaters today at 1:30PM, goes wide tomorrow at 3,695 theaters and also drops on Paramount+.
The movie is expected to do between $15M-$17M over its five days, which includes Veterans Day when close to half K-12 schools are off for the holiday.
The kids film, directed by Walt Becker, will be on a pure theatrical window up in Canada where it’s distributed by eOne.Paramount decided to go day-and-date with Clifford the Big Red Dog in response to the rising Covid cases a few months ago, and kids under 12 not being able to
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