AMC Theatres Enters “Phase 2” Of Nicole Kidman Preshow Campaign With Trio Of New Spots
deadline.comAMC Entertainment’s much talked about preshow commercial starring an earnest Nicole Kidman in a glittery pantsuit will have three new iterations, CEO Adam Aron said today, as the exhibitor plans to start rotating a trio of 30-second spots in theaters nationwide on March 1.
That campaign “took on like a cult-like nature, and became part of the American zeitgeist,” Aron said on a call after quarterly earnings.
He’s not wrong, it was even spoofed on SNL. “For the first time in four years, starting in a couple of days, we are putting up a new preshow on the screen [and] we’re moving into phase two of the Nicole Kidman campaign.
For the last three years, we’ve got a 60-second commercial, the same one, that’s appeared over and over, before every movie starts”.
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