AMC Networks Launches Sundance Film Festival 40th Anniversary Offering on AMC+, Teams With Ketel One for Park City Promos (EXCLUSIVE)

variety.com:

Jennifer Maas TV Business Writer Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated lineup of dozens of movies that previously debuted at the event, including “Birth/Rebirth,” “Sleeping with Other People,” “Savage Grace” and “Heathers,” for streamer AMC+.

A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan.

18-28. “This collection is such a great way to honor the history of the legacy of Sundance bring AMC+ subscribers, who are not going to be in Park City, virtually to the event through this portfolio of such unforgettable films,” chief commercial officer for AMC Networks Kim Kelleher told Variety.

AMC Networks teamed up with Ketel One, which is sponsoring this year’s Sundance, for the film collection on AMC+ and the vodka brand worked with AMC Networks’ in-house creative studio Content Room to produce custom content tied to the festival, including a 30-second Ketel One spot that will run in Park City theaters before all of the film screenings at the festival.