Amazon Studios TV Chief on ‘The Boys’ Viewership, Spinoff Premiere Plans and Becoming the Hot New Home of Genre TV

variety.com:

Amazon Prime Video renewed its Emmy-nominated, adult superhero series “The Boys” for a fourth season Friday, just one week after the third season debuted its first trio of episodes and saw a 17% increase in viewership from Season 2.Getting to work on another installment of the “The Boys,” created by “Supernatural” mastermind Eric Kripke and based on the comics by Garth Ennis and Darick Robertson, is the latest decision made by Amazon Studios to support what has stealthily become its first-ever franchise.

It’s also symbolic of the streamer’s overall programming strategy heading into the fall debut of “The Lord of the Rings: The Rings of Power.”“We’re just really excited.

I’ve been thrilled to be witness to all of the magic that Eric and the team have created,” Vernon Sanders, head of global television at Amazon Studios, told Variety Thursday. “And I’m really excited about more of the genre content that we have coming.

We are the new place for genre.” Nicknamed the “VCU” by those at Amazon, a nod to both Marvel’s MCU and “The Boys” fictional superhero company Vought, “The Boys” universe currently consists of three shows: the mothership series, the animated anthology “The Boys Presents: Diabolical” and the upcoming untitled superhero college spinoff.The commitment Amazon has put into a franchise that has already garnered them six Emmy nominations, including drama series for Season 2 of “The Boys,” is just one example of how dedicated the streamer is to embracing and elevating genre content.There’s, of course, “The Lord of the Rings: The Rings of Power,” Amazon’s most high-profile project ever and reportedly the most expensive TV series in history.