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Amazon Studios Europe Boss Georgia Brown: “Broadcasters And Streamers Weren’t Investing Enough In Non-Scripted When I Joined”

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EXCLUSIVE: Amazon Studios Europe Boss Georgia Brown has said “broadcasters and streamers were not investing enough in the non-scripted space” when she joined five years ago, as the SVoD prepares to unveil a suite of true crime docs with a variety of different tones.Speaking exclusively to Deadline after this morning’s UK Showcase event, Brown described Amazon Europe’s decision to “put the same care, attention and love into non-scripted as scripted” over the past five years as “rare.”“Traditionally, I don’t think broadcasters and streamers have done that so much,” she said.“When I joined, other players weren’t making the [non-scripted] shows I wanted to make.

There was so much heat on scripted, making bigger-budget scripted, putting bigger stars in scripted, and it felt like a golden moment for drama.”She cited Amazon’s range of sports docs including forthcoming Paul Pogba show The Pogmentary along with reality franchises such as LOL: Last One Laughing and the recently-debuted Lovestruck High.Brown added: “I hired a non-scripted team commissioning team before scripted because I saw a white space joining from [non-scripted powerhouse] Fremantle and it was evident to me that broadcasters and streamers were not investing enough in the non-scripted space.

There was a clear way you could elevate [non-scripted] for audiences because audiences love this content.”Brown conceded streamers such as Netflix have started investing more in these non-scripted genres during her tenure.She was speaking alongside Head of UK Commissioning Dan Grabiner, who teased a suite of true crime docs that will potentially sit within one all-encompassing strand.

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