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Amazon shoppers snap up 'miracle' anti-ageing serum slashed in price by more than half

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Amazon shoppers have been heaping praise on an anti-ageing skincare buy they say is better than expensive brands.The product in question is Olay's Regenerist Ultra Firming Serum, £16.15 here (was £34), which is loved by several beauty fans for its ability to firm skin quickly.

Usually priced at £34, the Olay product has had its price slashed by 53% in a limited-time Amazon deal.This is cheaper than getting it at Superdrug, where it currently costs £16.99, and Boots (£34).

Specially formulated to improve skin elasticity, the product has left thousands of customers impressed, with many saying it left their complexion "smooth".The ultra-lightweight, firming formula is loaded with active ingredients that are delivered 10 layers deep into the skin's surface to help it retain a youthful appearance.

Olay's Regenerist serum has racked up plenty of glowing reviews on the Amazon site. It has a near-perfect average rating of 4.5 out of 4,034 reviews, with one person saying it is the "best I've used so far".

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