Amazon shoppers 'shocked' as popular perk for Prime members axed

manchestereveningnews.co.uk:

Amazon Prime members receive many perks including next-day delivery, Prime Video access and a multitude of budget-friendly deals.

And until now, users could benefit from the 'Try Before You Buy' scheme, where they can try on clothing, accessories and shoes without the commitment of purchasing them.

The scheme gave buyers seven days to try the items at home, and were only charged for the items they kept. But now, Amazon has confirmed that it is phasing out this perk and will terminate completely at the end of January.

Amazon has explained that the discontinuation of the 'Try Before You Buy' scheme is due to the rise in AI-powered virtual try-on features, meaning that buyers can use that instead of a physical try on. 'Try Before You Buy' was created to solve issues around online shopping for customers including will it fit and will they suit it.