Amazon’s Big-Budget ‘Citadel’ Once Again Fails to Make Nielsen Streaming Top 10
variety.comSelome Hailu Missing for the third week in a row from Nielsen’s weekly streaming rankings is “Citadel,” Amazon Prime Video’s $185 million spy series starring Priyanka Chopra and Richard Madden.
The May 8-14 viewing window marked the series’ second full week of availability and its third week with a chance at making the chart, as it premiered on April 28, meaning that viewership during its first three days of availability would have counted towards the April 24-30 charts.
During that first window, Nielsen noted that “Citadel” just missed the streaming originals chart (not to be confused with the overall Top 10 chart) bringing in 306 million viewing minutes and losing out on the tenth place position to John Mulaney’s “Baby J.” Nielsen did not provide information regarding the series’ viewership for the May 1-7 or the May 8-14 windows.
It was expected that “Citadel” would take time to make a significant showing on the Nielsen Top 10, in part due to Amazon’s prioritization of international marketing — spinoffs of the series are already set for India and Italy.
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