Amazon Prime Video Reveals Plans for an Emmy FYC Fest This Month (EXCLUSIVE)
variety.comMichael Schneider Variety Editor at LargeAmazon Prime Video is activating its Emmy Phase 2 plans, throwing an “FYC Fest” the weekend of Friday, Aug.
12 through Sunday, Aug. 14 to tout its 30 Emmy nominations.The weekend event will take place in three different locations in the Los Angeles area, including Sherman Oaks, Santa Monica and West Hollywood.
The outdoor activations will be inspired by Prime Video’s Emmy-nominated titles, including “The Marvelous Mrs. Maisel,” “Lizzo’s Watch Out for the Big Grrrls,” “Lucy and Desi” and “The Boys Presents: Diabolical.”Among the attractions will be mini golf games, themed to some of Prime Video shows; a target game inspired by “The Boys Presents: Diabolical”; a giant, nominated show-inspired art installation; and design-your-own FYC Fest totes with custom embroidered icons from Prime Video Emmy-nominated shows.
The festival will also include food trucks with food and drink themed to Prime Video’s Emmy-nominated shows; photo opps and a live DJ.
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