Amazon MGM Anne Hathaway Romance Pic ‘The Idea Of You’ Most Watched Trailer Ever For Streaming Movie; SXSW World Premiere Tonight
deadline.comEXCLUSIVE: Amazon MGM opened this year’s SXSW with a bang with Road House, and they’re going to end it tonight with another one, that being Michael Showalter’s Anne Hathaway romance movie, The Idea of You.
But an intriguing stat has arisen before tonight’s world premiere and that is the trailer for The Idea of You has clocked 125M global views across all social media platforms, breaking the record for the most watched trailer for any original streaming movie.
The Idea of You hits Prime Video on May 2 in more than 240 countries and territories around the globe. The second and third most watched trailers for a streaming movie belong to Netflix’s Gal Gadot title, Heart of Stone, and their upcoming summer pic, Beverly Hills Cop: Axel F.
This is all according to WaveMetrix. Other films in the top 25 include Zack Snyder’s Justice League, Disenchanted, Prey, and Borat Subsequent Moviefilm.
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