Amazon’s Prime Video, which is coming off a sizable ratings uptick for Thursday Night Football in the second year of its exclusive rights deal, will be the only place for viewers to watch an NFL playoff game next January.
The postseason rights agreement was confirmed to Deadline by sources familiar with the discussions between the league and the tech giant.
The initiative follows a successful outing last month by NBCUniversal’s Peacock, which drew 23 million viewers for an exclusive stream of the wild-card playoff game between the Kansas City Chiefs and the Miami Dolphins.
In addition to healthy viewership (augmented by league media rules allowing the two teams’ local-market broadcast TV stations to also air it on linear TV), the game accounted for nearly one-third of all internet traffic on the Saturday night when it was played.
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