Amazon Invests In Spotter, Bringing Tech Giant Closer To Top Creators
deadline.comAmazon has taken a stake in Spotter, a creator-focused platform founded in 2019, with plans to leverage the partnership across many of its businesses.
In a press release, Vernon Sanders, head of television, Amazon MGM Studios, said the transaction will accelerate Amazon’s recent push into the creator economy.
Spotter says it has given creators $940 million in proceeds since it launched, with a roster including many of YouTube’s top names, among them MrBeast and Deestroying. “Spotter’s track record of empowering creators is exceptional in our industry.
We are thrilled to join forces to support the creator economy in innovative ways whether it’s on Prime Video or via our dynamic commerce offerings,” Sanders said. “This initiative will give us the opportunity to bring even more compelling content to our global customers, while fostering the growth of today’s most influential creators, by forging new opportunities for them to thrive.” The investment, whose terms were not disclosed, will boost creators by “unlocking new IP and monetization opportunities — ranging from content development to retail and more,” the press release said.
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