Amazon Germany Originals Chief Philip Pratt Plots Unscripted Push & Talks Standing Out “In The Face Of A Flood Of Content”

deadline.com:

EXCLUSIVE: Amazon’s Head of German Originals Philip Pratt says an upcoming slew of films and TV series are the culmination of two years’ work, as Prime Video seeks to “stand out in the face of a flood of content” and plots a major local unscripted push.Later this evening, Pratt and Amazon German Country Manager Kasper Pflueger will unveil several shows and films at a Prime Video Presents event in Munich, including Silver, which Deadline broke the news of earlier today.In an exclusive interview with Deadline, Pratt said he sees the slate as a culmination of a period of development and production that will position the SVoD uniquely against a field of other global streamers and revitalized local broadcasters, all of whom are spending significant sums on their own original shows. “The last two years have been about building and development and now we’re ready to go.

We’re going to launch tons of stuff,” he said.“In terms of competition, it’s a great time for Germany with so many streamers.

We can see how we all push the market, along with the PSBs and the commercial broadcasters, who are commissioning many shows.

Everyone is producing more and it’s great for the creative industry and the audience.“Amazon has always been super customer-focused and the core strategy in Germany is to deliver exceptional entertainment,” he added. “In the face of this flood of content, we have to really make stuff that stands out and is unique, asking ourselves whether the project something the audience really has to see?”Germany was one of the first two European countries Amazon launched its streaming service in, alongside the UK back in 2014 when it rebranded the Lovefilm platform, and it began rolling out original shows in 2017.