Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront Event
deadline.comBefore its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats.
The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video‘s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.
The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena.
They build on the first interactive ad units put in place by Amazon Ads in 2021. Prime Video earlier this year began running ads on films and series for all subscribers, with Amazon execs emphasizing a strategic emphasis on ads across the company.
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