‘Am I Racist?’ Star Matt Walsh and Director Justin Folk on Getting Exhibitors to Take a Chance on Controversial Doc and Whether or Not They’re Trolling Hollywood
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variety.comVariety Staff Follow Us on Twitter Diversity, equity and inclusion workshops might not seem a natural backdrop for a documentary.
But using a satirical spin, Matt Walsh and Justin Folk mined the territory for their feature “Am I Racist?” Exhibitors are typically reluctant to program documentaries, never mind hot-button ones, but they quickly came around.
In the process, the film became the highest-grossing doc since 2018. “I think we approached [the film] in a way that was entertaining and funny,” Walsh said during a Variety-hosted panel for the film on Dec.
3. “I think that drove a lot of interest into this film. And so when the exhibitors took a chance on us, I think it paid off.
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