Allison Kucharczyk Turned NFL ‘Chaos’ Into TikTok Gold

glamour.com:

on TikTok during the pandemic in 2020, she mostly focused on teasing her now-husband, NFL free agent Isaac Rochell.“I think the first video I made was a joke about turning Isaac's sleep number on his bed down,” she tells me.But it wasn’t until she began sharing, as she calls it, her “satirical content” about her life as a WAG that she started gaining momentum on the platform.

And then, her social media presence exploded. Kucharczyk now has 3.2 million followers on , more than 800,000 on launched a podcast, , and become a model for a new type of marketing in the NFL.“We know our fans want to see more of the behind the scenes, and I think if you take Allison as an example, she's so great at providing a humorous lens and giving you incredible access as to what it is for an NFL player who's been on eight or nine different teams in eight years,” Ian Trombetta, the league’s SVP of social, influencer and content marketing, says “And it's not as glamorous as people probably think from the outside.”Kucharczyk agrees that, although followers love to see game-day fashion and other glamorous parts of , the real parts of her life are the things followers like the most.“The reality is that you’re all on your own,” she says. “So many people think for some reason that the NFL is paying for all these moves or that they're flying you out to games, or that you get free tickets to see your husband play,” she says. “...And then we are peeling back the curtain.”Before going viral, Allison Kucharczyk had worked in interior design, but had always daydreamed about trying her hand at content creation.

While at first she did get rude comments, she’s been heartened to see a change over time.“People become invested and start rooting for you,” she.