Brian Steinberg Senior TV Editor Allen Media Group, the owner of TV’s Weather Channel and 27 TV stations, is putting Nielsen in a closer embrace after giving the measurement giant a colder shoulder last year.
Allen, controlled by entrepreneur Byron Allen, raised eyebrows in 2023 when it struck a ten-year deal with Nielsen rival VideoAmp to serve as the primary audience-measurement service for its negotiations with advertisers for national cable inventory.
At the time, the move was viewed as one of an increasing number of signs of dissatisfaction with Nielsen’s ability to tabulate viewers across linear, streaming and out of home as they increasingly moved to interaction with digital screens Now, Nielsen may have a greater role to play.
The company said it had entered into a new “multi-year” pact with Allen Media that calls for measurement across national networks and syndicated programming through both cable and digital.
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