The late Alan Watts, a philosopher, scholar, speaker, writer, and seminal figure in the counterculture of the Beat Generation, is getting a new publishing deal more than 50 years after his death.
Independent music publisher Third Side Music (TSM) has signed a new global creative publishing deal with The Alan Watts Organization to foster creative music opportunities with Watts’ trove of 500+ hours of audio commentary, lectures, and radio programing for use in new songs by contemporary artists and in films, TV series, advertising, and other media.
In recent years, Watts recordings, commentaries, and other works have been used in campaigns for major brands such as Volvo, GoPro, Cunard Lines, X-box, Netflix, Uber, and Jack Daniels, among others.
Although he was not a songwriter, he’s credited for lyrics on hundreds of songs, and his works have been incorporated into thousands of lyric videos on YouTube and social media.
Read more on deadline.com