Alan Cumming Inks First-Look Deal With NBCUniversal On Heels Of ‘The Traitors’ Success
deadline.comEXCLUSIVE: Alan Cumming, the host and producer of Peacock’s reality phenom The Traitors, has signed a first-look producing deal with NBCUniversal.
The pact spans scripted and unscripted content for NBCU’s portfolio of brands. The Traitors, which was renewed for a third season in February, has been a commercial and critical hit for NBCU’s Peacock.
The launch of its most recent second season ranked as the #1 unscripted series on streaming in the US, according to Nielsen’s viewership estimates for the week of the premiere.
Season 2 spent a total of five weeks on Nielsen’s Top 10 streaming originals chart. Having secured its first Emmy win in Season 1 for Outstanding Casting for a Reality Program, The Traitors is riding a Season 2 momentum coming off four 2024 Critics Choice Real TV Awards — the most of any series — including Male Star of the Year and Best Show Host for Cumming.
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