AI Latest: UK Actors Union Forges Toolkit To Tackle Performance Cloning & Consent
deadline.comUK actors union Equity has joined the AI debate full throttle by developing a toolkit that, amongst other things, attempts to prevent performers from having their performances cloned.
The toolkit, which comes as Rishi Sunak meets Joe Biden in Washington to seek common goals on AI, takes a four-pronged approach by providing: Of particular focus is cloning, with the union fearful that actors are having their work copied by synthetic recordings that reproduce their voices or act as body doubles via digital avatars.
The vision statement, meanwhile, says artists have the right to areas such as “consent for past, current and future performances,” “fair and proportionate remuneration” and to be “engaged under a collectively bargained agreement.” The toolkit was developed by IP expert Dr Mathilde Pavis, who said the UK’s legal framework is “not well designed to protect performers from unauthorised imitations of their work using AI technology.” The UK government is expected to produced a generative AI code by the summer.
Equity New Media Official Liam Budd said: “With use of AI on the rise across the entertainment industries, Equity is taking action and giving our members the tools they need to safeguard their legal rights.
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