AI: CAA & YouTube Announce Early-Stage Tool To Help Talent Control Their Likenesses On Video Platform

deadline.com:

It’s been over a year since SAG and the WGA ended their months-long strikes with agreements that sought to address the coming impact of artificial intelligence on film and TV production.

But in that time, the technology has grown by leaps and bounds, with Open AI last week releasing it’s long-awaited Sora AI video generator which allows users to make a video from scratch using just a text prompt.

Earlier today, Google launched its own video generation tool, Veo 2, which it says supports output in resolutions up to 4K. The tech giant plans to offer the video generation tool on YouTube Shorts and “other products” in 2025.

In that context, CAA and YouTube today announced a partnership which the Google-owned video giant says includes “plans to develop tools that will give creators and artists more awareness and control over how AI is being used to depict them on YouTube.” If effective, those tools would be a considerable step forward for talent on the world’s largest streaming and video platform.