Aggregation, Ads, Partnerships & Reducing Content Costs: Amazon’s Kelly Day, WBD’s JB Perrette Among Industry Leaders Mapping Out Streaming Next Steps – APOS

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The Asia Pacific region is seen as one of the key drivers for growth in the global streaming industry, but is still feeling the squeeze as investment spirals and cost conscious consumers cut back on subscription spend.

Speakers at this year’s APOS conference looked at strategies to increase profitability in the pandemic hangover era, including aggregation, introducing ads, forming partnerships and rationalizing sky-high content costs.

In a first day session, Kelly Day, Amazon Prime Video VP International, said that a combination of original content and aggregated channels, delivered through a single app and billing relationship, was key to driving usage in an era where customers face overwhelming choices and “we’re starting to see a little bit of subscription fatigue”.  “At Prime Video we’re focused on delivering great selection – and that can come from our original SVOD content and sports.

But it’s also increasingly coming from our partners – services like Paramount+, HBO Max, Starz and BritBox – we have over 500 channels and partners, who are also delivering incredible value to customers, along with FAST channels, AVOD and our TVOD store,” Day said.