Agatha Harkness has bewitched a promising Disney+ audience in its premiere week. The first episode of Agatha All Along drew 9.3M views in the first seven days of streaming, according to the Walt Disney Company.
Disney, like Netflix, defines views as total stream time divided by runtime. This appears to be a fairly solid start for the Marvel series, though it’s difficult to compare, because Disney+ has been very selective with the viewership data it releases.
The streamer doesn’t report viewership for every series, and it is also inconsistent with the measurement period it chooses to report for those series it does release data for.
It released five-day tallies for The Acolyte and Ahsoka, while Percy Jackson and the Olympians got a six-day report. Last October, the company said that Loki Season 2 had racked up 10.9M views in its first three days on the platform, but Loki has remained one of the streamer’s strongest performing live-action Marvel series to date.
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