African American Film Critics Association (AAFCA) And The GRAMMY Museum Join Forces To Explore The Intersection Of Music And Visual Content
deadline.comEXCLUSIVE: The African American Film Critics Association (AAFCA) and the GRAMMY Museum have announced a year-long collaborative program to spotlight the intersectionality between music and content created for film, television, and multimedia platforms.
This innovative initiative will be held at the GRAMMY Museum’s state-of-the-art facilities, in downtown Los Angeles at LA Live, designed to celebrate the fusion of music and storytelling.
The program event will offer various activities, including live musical performances, panel discussions, educational clinics, and inspiring Ted Talk-style lectures.
It will bring together luminaries and entertainment, advertising, and marketing experts. The goal is to raise awareness of music’s pivotal role in shaping the narratives that influence audiences worldwide. “So many people are unaware of the role that music plays in so many of the things that we see and do each day,” says AAFCA Co-Founder Gil Robertson. “Through our partnership with the GRAMMY Museum, our goal is to highlight how music functions to tell stories that influence people around the world.
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