aespa’s Giselle describes K-pop as “music you can see”

nme.com:

aespa member Giselle has opened up about her thoughts on K-pop, describing it as “music you can see” in a conversation with Grimes.Giselle, along with her fellow aespa members, recently participated in conversation about music and AI with Canadian musician Grimes for Rolling Stone magazine.As part of their conversation, Grimes touched on “the music video process” in Korea versus Hollywood. “I feel like it’s a medium that America is losing, but it continues to innovate in Korea,” she opined.“What we say in Korean a lot is, ‘music you can see’,” Giselle said in response to Grimes. “A person is not fully getting the K-pop experience if they don’t watch the video.”Grimes later revealed that “one of the beginning things” for her music career was her obsession with K-pop videos, declaring her love for 2NE1‘s CL and Big Bang‘s G-Dragon and T.O.P.“I was so obsessed with K-pop videos.

That’s what got me into directing videos,” she said. “I’ve also always been obsessively into finding weird parts about music.”Elsewhere during their meeting, aespa also opened up to Grimes about having gotten their star during the peak of the pandemic. “We started with the metaverse thing because we debuted during Covid,” Giselle said. “We felt very cyber, I guess.”Earlier this month, aespa announced their upcoming fourth mini-album ‘Drama’.

The project, which will follow May’s ‘My World’, will be released in November.Meanwhile, aespa member Ningning dropped an acoustic cover of Britney Spears’ ‘Toxic’ back in August.