Adult Swim President Michael Ouweleen Pushes International Expansion (EXCLUSIVE)
variety.comMichael Ouweleen, president of Cartoon Network, Boomerang and Adult Swim, a major force behind the rise of adult animation, has signalled at Annecy the company’s intention to ramp up its presence in Europe and international markets at large. “We very much want to see Adult Swim originals coming from anywhere in the world,” Ouweleen told Variety at the French festival.
The stars are aligning for the overseas drive. In the U.S., Adult Swim is on a roll. In the fourth quarter of 2023, Adult Swim saw greater primetime growth among 18-49s than any other major cable network.
It bowed the top three new animated series on cable in 2023: “Unicorn: Warriors Eternal,” “My Adventures with Superman” and “Royal Crackers,” Cartoon Brew noted.
As Ouweleen enthused at an Adult Animation Annecy panel on Friday, he added, “the distribution of adult animation just this week got better.” On June 11, Max, offering Adult Swim, launched in France, Poland and Monaco, three of the 25 countries across Europe where Max will be made available over May 21 through July 1. “My great hope is that as more people in Europe [who are] going to art school and more creators see more and more Adult Swim content and become part of the family and make stuff for Adult Swim.
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