Adele to launch new business ‘The Shelbourne Collective’

nme.com:

Adele will be starting a new business venture in the beauty world under the name ‘The Shelbourne Collective’.The singer – who recently wrapped up the first leg of her Vegas residency – has already applied to trademark the name.

The approval of the trademark will allow her to create and launch her own makeup and beauty products.Per The Mirror, potential items may include eyeshadows and eyeliner similar to the ones Adele’s makeup artists use to create her signature smokey eye looks.

Other items that the singer may be able sell are body care products including creams, lotions, lipsticks, lip balms, perfumes, jewellery, and watches.Adele would not be the first musician to venture into the makeup and beauty world.

Artists such as Rhianna (Fenty Beauty), Ariana Grande (REM Beauty), Jennifer Lopez (JLo Beauty), Halsey (About Face and af94) and Selena Gomez all have their own successful brands, with Gomez’s Rare Beauty recently announcing that it will be donating funds to the relief efforts in Gaza.In other news, last month, Adele was seen getting emotional at one of her shows in Las Vegas, after spotting the doctor who delivered her baby in the audience.“Shut up!” she exclaimed during a rendition of her 2015 hit ‘When We Were Young’, running over to give a man in the audience a hug (via Billboard). “Oh my God!