Adele Stays on Top of Album, Singles Charts … Which Are Otherwise Beginning to Look a Lot Like Christmas

variety.com:

Chris Willman Music WriterAdele kept her hold on both the Billboard Hot 100 singles chart and Billboard 200 album chart this week, even as holiday records began their annual December takeover of both rankings in earnest.Her fourth album, “30,” spends a second week in the No.

1 slot, with 288,000 album equivalent units. It’s the biggest second week for any album since Drake’s “Scorpion” picked up 335,000 units in its week 2 in mid-2018.

Adele had some help from the calendar, and from some big-box retailers, on that front, as her second weekend in stores happened to coincide with the Black Friday holiday, and “30” was ubiquitous in standees at Targets and Wal-Marts everywhere.Still, most real fans weren’t waiting for Black Friday to pick it.