Adam McKay’s Yellow Dot Studios to Release Scripted TikTok Series ‘Noble Energy’ Created by Ari Cagan (EXCLUSIVE)

variety.com:

Anna Tingley For many content creators, TikTok is the gateway to Hollywood. But now, the movie industry may finally be catching on to the value of the behemoth social media platform, which will soon be home to more scripted and produced shows.

Adam McKay, with his non-profit production company Yellow Dot Studios, is set to be the first traditional Hollywood producer to invest real money into a scripted series on TikTok.

Written and directed by Ari Cagan, whose podcast “Things You Don’t Need to Know” was produced by McKay’s Hyperobject Industries, “Noble Energy” is a satirical office comedy about a family-owned oil company “battling against innovation, activists and each other as they destroy the planet to protect their own interests,” according to the series logline.

The first episode of the 15-episode series releases on the platform on Nov. 14. “Ari is a creative ball of energy who wakes up every day to make something or cause some kind of trouble,” Mckay told Variety ahead of the show’s official announcement on Monday morning.“So when Staci Roberts-Steele at Yellow Dot and I realized how aware he is of the urgency of the climate’s insane warming and that he had a funny idea to call out the oil companies, I couldn’t say yes fast enough.” A Studio 181 production, the series is co-written by Cagan, John Connor Hammond and Jack Reichert, with Cagan also directing and producing the series and Hammond starring and producing.