Adam McKay-Produced Documentary ‘You Need This’ From Banijay’s Scenery Probes Hyper-Consumerism (EXCLUSIVE)

variety.com:

Elsa Keslassy International Correspondent After tackling climate change in his Oscar-nominated political satire “Don’t Look Up,” filmmaker Adam McKay has produced “You Need This,” a thought-provoking documentary tackling consumerism and hyper-capitalism.

Directed by Ryan Andrej Lough (“Entertainment”), “You Need This” is produced by McKay via Yellow Dot Studios; Isidoor Roebers and Lea Fels at Scenery, a joint venture with Banijay Benelux; and Tyler Owen and Cecilia Butler with Hôtel Motion Pictures.

ZDF Studios’ Off the Fence has acquired the premium documentary for worldwide rights across streaming, digital and broadcast platforms, for an anticipated 2025 premiere. “You Need This” charts how consumerism emerged from the “unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviours.

Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being,” reads the synopsis.