About 19% of Spotify Users Say They’ve Canceled or Plan to Cancel Over Joe Rogan Controversy, Survey Finds
variety.comTodd Spangler NY Digital EditorHow big of a liability vs. an asset will Joe Rogan prove to be for Spotify? A new survey sheds some light on which way the wind might blow given the spate of #DeleteSpotify and #CancelSpotify hashtags that blew up on social media in recent days — although similar past customer backlashes have resulted in minimal damage.About 19% of Spotify users said they have already canceled their service — or plan to — over the Rogan uproar, according to a Feb.
1 consumer survey conducted by Forrester Research.The survey also found that 54% of those who use Spotify have no intention of canceling their subscription, while 18.5% said they would considering canceling only if more artists who they like pull their music from the platform.
About 8.5% said they thought about canceling their subscription but that Spotify’s features were too important to them. The protest kicked off last week by Neil Young, who demanded Spotify remove his music because of COVID misinformation on some of Rogan’s podcast episodes.
Since then, he’s been joined by Joni Mitchell, India Arie, Brené Brown, Roxane Gay, Mary Trump, and David Crosby, Stephen Stills and Graham Nash.If anywhere around 19% of Spotify users were to abandon the streamer, that would obviously have a huge impact.
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