A Pregnant Rihanna Stars In Pharrell’s First Louis Vuitton Campaign

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When Pharrell Williams unveiled his first collection as Louis Vuitton’s artistic director, succeeding Virgil Abloh, he exceeded expectations. Now, the musician is maintaining momentum with his first campaign for the fashion house, starring Rihanna. 

show as men's creative director in Paris on Tuesday, June 20.Bey, who graciously attended the event amidst her global , sat front row alongside her husband Jay-Z and , actor and known Beyoncé . Although Bey did wear clothes, it's her sunglasses that draw the attention. An enormous pair of black sunglasses with silver hardware that look like a sartorial version of ski goggles covered about 50 percent of her face.

Pharrell Williams has shared a new single featuring the gospel choir Voices of Fire.Entitled ‘Joy (Unspeakable)’, the track was debuted last night (June 20) as part of Men’s Fashion Week in Paris, which saw Pharrell act as creative director of Louis Vuitton’s menswear designs.He also sported some of the designs during the ceremony at The Pont Neuf, which was watched by Jay-Z and Beyoncé, Rihanna and her partner, A$AP Rocky, Zendaya, Lewis Hamilton, Kelly Rowland, Tyler, the Creator and Kim Kardashian.You can listen to the track and watch the performance of the song from the event last night below.“Working with Pharrell is always an amazing experience that not only inspires you, but drives you to dig deep within yourself for the best you have to offer,” said Bishop Ezekiel Williams, founder of the Voices of Fire choir via a press release.“When the dream team finally came together on this song – Pharrell, Voices of Fire, Pastor Larry George, and yours truly – I knew that moment in the studio was one of destiny.”Williams was hired as the creative director of Louis Vuitton’s menswear designs back in February.

Pharrell Williams is making Louis Vuitton happy. The musician — who was named the artistic director of the French fashion house in February — unveiled his first collection with the luxury label on Tuesday, June 20. 

Pharrell Williams did and last night on the Pont Neuf bridge in Paris he found out. After a week of teasing behind-the-scenes clips and a billboard campaign starring Rihanna and a takeout coffee, he staged his debut runway show as Louis Vuitton’s new men’s creative director. It was, needless to say, a mega-budget spectacle.

Pharrell Williams just debuted his first collection as the new creative designer of Louis Vuitton‘s men’s collection.

Beyoncé, Rihanna and Kim Kardashian were just some of the celebs in attendance at Pharrell Williams' Louis Vuitton fashion show in Paris, France.Jay-Z, Zendaya, A$AP Rocky, Maluma, Naomi Campbell, Jared Leto and Megan Thee Stallion were also on hand to see Williams' debut for the design house. Williams put on a night show at Paris' famed Pont Neuf, putting his line on display for Paris Fashion Week's menswear spring/summer 2024 showcase.More musicians showed up to support Williams, including Anitta, Offset, Coi Leray, Tyler, the Creator and Willow and Jaden Smith.A post shared by WWD (@wwd)He also got love from the sports world, with LeBron James, his wife Savannah and Lewis Hamilton also attending the show. Bey gave fans a closer look at her and Jay's LV duds on Instagram, as they took a break from her Renaissance World Tour to enjoy the show.A post shared by Beyoncé (@beyonce)In addition to showing off the fashion house's new line, Williams performed, taking the stage with Jay-Z to perform their 2003 hit, «Frontin.'» Williams also brought a choir from his hometown to Paris for the show.Leave it to @pharrell, @louisvuitton’s menswear artistic director, to give showgoers top-tier fashion—and a show.