A Future For Paradigm? Agency Spinning Hard As It Confirms Live Music Arm Sale To Casey Wasserman

deadline.com:

A pending fire sale of Paradigm’s stronghold music division to Casey Wasserman has been expected for months. Today, the agency said it is done.

Paradigm CEO Sam Gores announced it as a “win for all parties,” and that Wasserman will take possession of the assets in the second quarter of this year.

This will bring up the inevitable question of what is left for Paradigm, an agency that built into a respectable boutique, housed in the old ICM headquarters on Wilshire and fueled by the cash from its music touring business.While there’s no telling when the touring business will return and acts like Billie Eilish, Coldplay and Ed Sheeran go back out and pack stadiums, the leverage was strong for Wasserman to make a deal that allows him to wait