9 small fashion brands to know and support this season

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Shopping small has skyrocketed in popularity over the past decade, as Gen Z shuns fast fashion for smaller labels, both for ethical and environmental purposes.

To help point you in the right direction of where to shop, we’ve scoured the globe in search of new and noteworthy labels to know.

From discovering vintage-inspired hats from Australia to sustainable swimwear and womenswear from Sweden, here are the small fashion brands to have on your radar.

Inspired by their love for vintage, Queensland couple Tess Corvaia and Robert Tilbury launched Lack of Color in 2011. Celebrity fans include Rihanna, Selena Gomez, Gigi Hadid, Kendall Jenner, and Hailey Bieber.

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