EXCLUSIVE: 3 Ball Media Group (3BMG), the production group behind series including Bar Rescue and Bling Empire, is looking to bolster its IP outside of traditional television after forming a joint venture with Jeff Goldman’s Octopean Media.
The deal will see Goldman look to “optimize” 3BMG’s intellectual property for film, TV, short-form content, books, sports, games and brands, looking at new content distribution platforms, licensing and merchandising opportunities, brand partnerships and integrations, and gaming applications.
Goldman is a former WME agent, who has worked at companies including Premier Digital and Eyeworks. His current client list includes Mattel, Naked and Afraid producer Renegade83, distribution company Filmrise, restaurateur and chef David Myers and social media character Sock Puppet Master.
He is also working with longtime Oprah exec producer Lisa Erspamer on multiple projects involving her book A Letter to My Mom.
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