, this sparked the time-honored tradition of presenting a sparkling chunk of carbon to one’s betrothed … at least, among European aristocracy.Diamonds weren’t readily until the late 1800s, nor were they synonymous with everyday proposals until DeBeers’ “A Diamond Is Forever” ad campaign in 1947.
Years earlier, the luxury jewelry company launched a to get romantic engagements written into Hollywood movies and their jewels in the hands of starlets and modern British royals.
What, did you really think millennials and Gen Z invented the influencer?That plan obviously worked, as diamonds remain the ultimate pop culture status symbol, both on- and off-screen.
From Gentlemen Prefer Blondes to Princess Diana’s sapphire and diamond engagement ring to Pamela Anderson’s very own lab-grown diamond moment on the 2024 Glamour Women of the Year red carpet, here are some breathtaking pieces, films, and cultural turning points we’ll never shut up about.Along with their Hollywood push, ad execs at N.W.
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