Despite the setback of this year’s wildfires, the 2028 Los Angeles Olympics will be “out-of-control good” and credit for their success will be taken by Donald Trump, according to Endeavor and TKO exec Mark Shapiro.
The ‘L.A. and back'” narrative will drive strong interest in corporate hospitality packages offered by TKO’s On Location subsidiary, Shapiro predicted during an appearance at a Morgan Stanley media conference.
Ben Swinburne, the Morgan Stanley analyst moderating Monday’s session with Shapiro, asked the exec if he felt “bullish” about L.A.
in 2028 and anticipated will “go on as planned” despite the fires. “They’ve had time to rebuild and it’s going to be a coming-out party,” Shapiro said, “sort of at the other end of the spectrum from where the Oscars were last night when they celebrated L.A.
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