EXCLUSIVE: The 56th annual CMA Awards has drummed up its largest audience in three years in the week since the honors were handed out in Nashville.
The 2022 award show has grown to 9.7M total viewers across linear and digital platforms, which is up 2.2M from its live+same day audience, according to ABC.
The CMA awards built its audience by 16% compared to last year’s 8.4M total viewers in L+7. This year’s show dipped slightly in the 18-49 demographic in live+same day data, with a 1.05 compared to 2021’s 1.12.
But it made up for that in delayed viewing, managing a 73% lift to a 1.78 — which is 9% higher than last year’s L+7 rating of 1.63.Read more on deadline.com