Given how global exhibition has been impacted by Covid with reduced capacities and on-and-off closures in certain territories, we haven’t harped on the profit and loss of theatrical movies.
Until now.Of course, as the first $1 billion grossing global title of the pandemic, Sony/Marvel’s Spider-Man: No Way Home is already bound for a $242M net profit after all worldwide home ancillaries, marketing costs and participations.However, should movie theaters remain open amidst the Omicron surge, particularly given all the Covid-safety measures they’ve implemented, and the Tom Holland-Zendaya-Benedict Cumberbatch movie remains on a steady box office track, it’s quite possible that the Sony feature will see a profit that’s close to 3x what it’s
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