EXCLUSIVE: Hello Sunshine, the media company co-founded by actress Reese Witherspoon, has partnered with Baileys Irish Cream Liqueur to release a three short films inspired by first-time meetings (aka “Meet Cutes”) from the Bumble app.The branded “Meet Cute” series features three female and non-binary filmmakers — Carly Usdin, Sadé Clacken Joseph and Haroula Rose — who have each created a short film inspired by a true Bumble “Meet Cute” story.
The filmmakers were empowered to retell these real-life romances in their own voice.The series can be viewed on the Reese Witherspoon x Hello Sunshine YouTube channel and will live in a branded content hub on The Roku Channel nationwide this fall.
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