Video Game Culture EA

playerWON is bringing video ads into games – EA, Hi Rez already on board

Reading now: 981
www.nme.com

PC and console games, in a similar vein to ads used in mobile games and TV.The bigger comparison is with mobile, as the ads targets free-to-play games and is designed to reward in-game items and currency to players who watch them.As reported in Axios, playerWON, owned by Simulmedia, lets users decide whether they want to watch a 15 or 30-second video ad in exchange for unlocking exclusive gaming perks.Such a method is already popular in free-to-play mobile games, where players are incentivised to watch ads instead of spending real money to gain items such as in-game currency or skins.EA and Hi-Rez Studios are among the first studios to have signed up to the technology, with the latter’s free-to-play game Smite already used to pilot the.

Read more on nme.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA