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How Em Beihold Is Extending the Life of a Viral Hit With ‘Numb Little Bug’
Mike Wass Em Beihold’s “Numb Little Bug” was a viral sensation well before it was finished. First teased on TikTok in late 2021, the contemplative pop anthem exploded on the app and then got even bigger upon its full release in January — cracking the top 10 on U.S. iTunes and amassing more than a million Spotify streams in less than 24 hours.