Tim Staples: Last News

Tim McGraw, the country music star whose acting career has hit a new gear lately with roles in Yellowstone and prequel 1883, is launching his own media company with backing from Skydance Media.

Chris Willman Senior Music Writer and Chief Music Critic Country star Tim McGraw announced Thursday that he is entering into a partnership with Shareability, a social content studio that specializes in “viral moments,” to start Down Home, a new Nashville-based media, entertainment and marketing company. According to the announcement, Down Home will be “dedicated to connecting McGraw’s country music audience with Hollywood and brands by producing film, TV and digital media that focuses on relatable stories that capture the essence and spirit of everyday Americans.” No titles or specific projects were announced as part of the unveiling, but the new company is said to have two scripted series in development with Skydance Media, with the intention of following up with feature film and animation projects. In a statement, Joel Bergvall, Down Home’s head of film and television, said, “People want stories that move them, and that starts with characters they can relate to. We’re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging.”

Matt Donnelly Senior Film WriterJen Garcia Allen, a veteran journalist and digital media executive, has been named co-president of social entertainment studio and brand consultancy firm Shareability.Garcia Allen will oversee day-to-day operations of the company as well as key divisions including strategy, content and the newly formed Insights group. She will report to Shareability CEO Tim Staples.“I am thrilled to join the incredible team at Shareability.