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Kids Broadcasters Focus on OTT, Acquisitions, Teen Markets as COVID-19 Halts Production
Ann-Marie Corvin While the pandemic may have brought a temporary halt to programming pipelines, children’s broadcasters are using the opportunity to scope out the acquisitions market as well as applying strategies to entice tweens and teens back to their streaming platforms.During Tuesday morning’s Mipcom Warm Up briefing on kids programming, BBC Children’s head of independent animation and acquisitions, Sarah Muller, admitted she was in the “unusual position” of being able to go on an international buying spree.“I was able to go out and source content that we might not have bought in the normal course of events, because our schedule is normally so full,” she said.Speaking to the session’s moderator, former Channel 4
