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'After darkness comes the dawn': fashion visionaries will take us to the future, as they always have
WWD, 'What a brand stands for, its beliefs and values, will become as relevant as products and aesthetics.'As yet no single overriding vision has emerged to define the new '20s. At one extreme is Balenciaga, where Demna Gvasalia has turned to virtual reality, presenting his latest show through the means of an ambitious video game called Afterworld: The Age of Tomorrow.Speaking to Vogue's Sarah Mower, Gvasalia explained that his collection (which featured medieval-looking armour, gothic face paint and NASA spacesuits) was an expression of optimism for the future, drawing on ancient mystical powers: "I believe in a future that is spiritual.
