Ross Maccray: Last News

Veteran entertainment exec Peter Liguori has taken the reins of ad tech firm VideoAmp as executive chairman amid the layoffs of 20% of its workforce in a restructuring.

Brian Steinberg Senior TV Editor The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new means of tabulating video audiences, is stepping down from his CEO role just as the company plans to lay off nearly a fifth of its staff, Ross McCray, who led VideoAmp as it struck deals with titans such as Paramount Global and Warner Bros. Discovery, will remain as a shareholder and board member at VideoAmp, but will be replaced by Peter Liguori, an industry veteran who has led Fox Entertainment, FX and Tribune Media, among other companies. Peter Bradbury,, a former Nielsen executive, was named VideoAmp’s chief commercial and growth officer.

Brian Steinberg Senior TV Editor Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job. For years, individual TV companies have been testing a number of would-be competitors to Nielsen. each offering a bespoke brew of measurement technologies that marketers and media agencies can test as they see fit.

Brian Steinberg Senior TV EditorVideoAmp has gained notice in recent months for its work with various media agencies and TV networks that are trying to take on the increasingly difficult task of measuring video audiences. The company hopes its latest maneuver will help make that complex assignment more simple.VideoAmp has acquired Elsy, a company that helps advertisers optimize the money they are spending to place commercials on various media platforms.