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Swizz Beatz allies with premium vinyl brand 12on12
12on12 – a company which, and I quote, “invites notable figures in culture to curate and design limited edition vinyl records of twelve songs” – has announced its latest curator, who is also becoming a business partner of the firm. And that curator come investor is Swizz Beatz.In his role as curator, the producer has put together a limited edition two disc vinyl release called ‘Long Live Jazz’ which celebrates, perhaps unsurprisingly given the title, his “love and passion for jazz”.According to the official blurb, his selections on the record will take the listener “on a journey from iconic recordings of jazz standards – including Miles Davies’s ‘Round Midnight’ and Kenny Dorham’s ‘Alone Together’ – through to a reworking of The Weeknd’s hit single ‘Call Out My Name’ by a group of today’s leading jazz musicians”.12on12 also talks up the importance of the visuals on its vinyl releases.
