Matt Navarra: Last News

A leading technology expert has described Meta's latest app development, Threads, as the "first credible threat" to social media giants Twitter.

Todd Spangler NY Digital Editor If you want to run ads on Elon Musk’s Twitter from here on out, you apparently will need to pay for verified status — or buy at least $1,000 worth of advertising each month. Twitter said advertisers must subscribe to either Twitter Blue ($8/month and up) or Verified Organizations ($1,000/month) to be eligible to buy ads on the service, according to a notice titled “Building a better Twitter through verification,” shared by social media consultant Matt Navarra early Friday. A request for comment sent Friday to Twitter’s press email account received no response. According to the notice, businesses that spend at least $1,000 monthly in advertising will be automatically verified and receive a gold check-mark badge.

Elon Musk continues to look for ways to make Twitter profitable and make back his investment. The new strategy takes aim at businesses and their brands on the social media platform.

This week, the moment that Disney fans have been waiting for finally happened, as the new Disney+ service finally launched in the UK.